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Marketing Management | "Kiranas to Super Markets"

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Kiranas to Super Markets

- by Priyamvada Joshi *

Previous

Page - 2

Technologies Used

RFID Radio Frequency Identification: It's a technology used to locate and check the availability of a product. It's a data collection technology that uses electronic
tags for storing data. The tag, also known as an "electronic label", "transponder" or "code plate", is made up of an RFID chip attached to an antenna. The reader sends the wave, which can read the chip. Unlike bar code system, which needs a scanner closely held to the product to read, the RFID chip tag can be read from distance.

Smart Operating Systems: Smart Operating Systems enterprise software are providing solution for manufacturing and distribution from Lean Manufacturing, Just-In-Time (JIT), and Six Sigma initiatives, to postponement strategies to Collaborative Planning, Forecasting, and Replenishment (CPFR), and Sales & Operations Planning (S&OP) activities. It calculates the uncertainties even of the minute form and gives safety stock levels to keep the inventory stable. Studies the supply chain and points out where it can be improved.

Point of Sale: It records the location, date, time of the transaction taken place. There are computers or specialized terminals that are combined with cash registers, bar-code readers, optical scanners, and magnetic-strip readers for accurately and instantly capturing the transaction.

IT has really made grocery markets advanced which has given great advantage to the customers, such as: -

  • Saves Time

  • Saves Labour

  • Customer Satisfaction

    But, at the same time, it very important to know the technology know-how without which the same technology can be a bane for you.

    But for now... Happy Shopping!!!

    Concluded.


    * Contributed by: -
    Priyamvada Joshi,
    Christ University Institute of Management, Bangalore.
    Article posted on September 27, 2008.


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