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Not only in business, but take a look around, and we'll see that in sports, the hawk-eye has made the life of umpires miserable and decisions questionable. These products / technologies have put more pressure on the umpires. With the advent of lap-tops and mobile phones, we stay more connected to the world and less connected to ourselves.
The point is that not all innovations are good; some have negative aspects as well.

While we will learn to live with change - good or bad - innovation will not stop at any end. When companies find ways to innovate, consumers will welcome the value addition they offer. The catch here is that the company which adds the highest value to products will emerge as winners in this competitive arena. Apple has already showed others the way, GE is another company which is fast catching on, and as retailing goes the organized way in India, the consumers can only expect some fireworks in future.

In the subsequent years, consumers will see drastic changes that will change their lives forever. But despite all changes, business will remain business. Products will never cease to add value. And that - will be the only constant.

Concluded.

* Contributed by: -
Prof. A. K. Mitra is Faculty at ICFAI Business School, Gurgaon, and also serving as Associate Dean & Coordinator, Strategic Management & Chairman of Information Resource at the institute.
Saikat Dey is currently pursuing MBA from ICFAI Business School, Gurgaon.