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Also a relationship with the direct manufacturer can be established as in Farmer-Corporate Relationship.

Conclusion

With the retail sector booming its way through the country, the need of the hour for every retailer in the industry is to cut across the competitive boundary and bring in cost-effective methodologies that work out ways of providing enhanced customer service and satisfaction.

Concluded.

* Contributed by -
Gautam Sukanya Krishnan & Amit Kumar,
PGDSM - MIT,
S. P. Jain Institute of Management & Research, Mumbai.