Supply Chain Strategies in Retail

- by Gautam Sukanya Krishnan & Amit Kumar *

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Need for Managing Supply Chain

A Supply Chain can be considered as the set of entities that collectively manufactures a product and sells it to an end-point. (Stern et al, 2001, p.513). To enhance service through time based delivery and make-to-order a retail industry should look at ways of building a relationship with suppliers through enhanced Supply Chain Management. Leveraging information as a service can enable staff to respond quickly to market opportunities and gain new insight from existing data.

This calls for a system that efficiently tracks information and which is put to use strategically. "There is tremendous competition in the retail space," explains Ken Dschankilic, Enterprise Architect, Canadian Tire Corporation. "To keep our edge, we must continuously improve our processes and leverage our core capabilities in new ways. To do this, we need a solid foundation that provides accurate information wherever and whenever it’s needed."

Flow of Information in the Market and Work of SCM

Figure 1: Flow of Information
(Figure modified. Source: Stern et al, 2001, p.89)

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* Contributed by -
Gautam Sukanya Krishnan & Amit Kumar,
PGDSM - MIT,
S. P. Jain Institute of Management & Research, Mumbai.

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