Planning for Demand Uncertainties during Promotional Cycles of Modern Retail

- by Devdatta Jain & Meenakshi Chhajer *

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In Type 0 Model, there is no collaboration, and both retailer and supplier plan separately, which creates challenges at various levels. In Type 1 Model, outflow of inventory from retailer is reported at supplier level, which helps in planning for capacity decisions. In Type 2, ordering decision from retailers is planned in parallel
and, hence, avoids mis-alignments in ordering decision at supplier's end. In the Type 3 Model, both the decisions are taken together and it removes unnecessary ordering decision, and maintains leveled capacity. At this level, the supply chain becomes highly aligned and effective.

Planning Model

Planning in today's modern market needs to be done at minutest level to avoid conflicts in the supply chain. The two categories for planning are: -

A) Product Level
B) Region Level

Forecasting is important in both the categories at different levels. Organization need to plan for each SKU to be supplied at various stores to become most efficient supply chain. Further, these forecasts can be accumulated to find out at higher levels in product and region category which are national demands for whole business.

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* Contributed by: -
Devdatta Jain & Meenakshi Chhajer,
National Institute of Industrial Engineering (NITIE), Mumbai.

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