Planning for Demand Uncertainties during Promotional Cycles of Modern Retail

- by Devdatta Jain & Meenakshi Chhajer *

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As per DAMA model, following steps are to be followed for an efficient and responsive supply chain: -

Electronic Data Interchange - "Networking the Organizations"

EDI potentially facilitates profound changes in organizational behavior, use of technology and inter-organizational relationships. It permits a sharing of information and, thus, much closer relationships between trading partners, allowing them to alter radically their procedures for dealing with one another in procuring supplies, delivering goods and services, and carrying out financial transactions. It advocates and promotes it as a means of effecting changes in the competitive environment through reduced supplier bases, just-in-time inventory management, and "quick response" to customer demand, because it offers organizations the ability to order and receive materials and services much more rapidly than with paper-based trading systems. It allows organizations to optimize the flow of goods along the supply chain, using EDI to share information about markets, material requirement forecasts, inventory levels, production and delivery schedules.

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* Contributed by: -
Devdatta Jain & Meenakshi Chhajer,
National Institute of Industrial Engineering (NITIE), Mumbai.

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