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Operations Article | Key Operational Challenges in the BPO-ITES Industry

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Key Operational Challenges in the BPO-ITES Industry

- by Ankur Pawa & Nishant Choudhary *

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Page - 26

These techniques should not be used in complete isolation. Since however objective these techniques might seem to be, they have a great deal of subjectivity. Comparing the results obtained through two different techniques can minimize this subjectivity.

Special Focus: Voice Based Call Centers

We identified some special operational issues faced by voice based call centers as they are sufficiently unique and also form a bulk of the BPO revenue. The main issues are:

  • Forecasting Demand
  • Measuring Call Center Performance
  • Enhancing Operational Efficiency

    Forecasting Demand

    Forecasting results are vital in making management decisions in call centres. Forecasting methods rely on data acquired from various sources including historical data, trend data and so on. Forecasting methods must predict the traffic intensity within the call centre in quarter hour increments and these results must be converted to staffing rosters. Special attention must be paid to the busy hour, i.e. those two half hour periods during a day when traffic intensity is at its highest. Forecasting methods can also be used to pre-empt a situation where equipment needs to be upgraded as traffic intensity has exceeded the maximum capacity of the call centre

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    * Contributed by -
    Ankur Pawa & Nishant Choudhary,
    Indian Institute of Management,
    Lucknow.


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