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The information and business accessibility grid is achieved by having just about every single organization with a highly-organized and accessible data outline for easy access. Last century, the publishing of business trade directories and industrial
reference data assisted the West greatly in conducting transactions; representing what was the back-bone of the grass-roots economy.

The Middle East is still at a very early stage in this game, and there are huge and untapped opportunities in this area across Arabia, while UAE is taking the lead on all fronts. The online marketing culture is shooting up, and corporations realize that e-mail marketing is one of the best ways to communicate.

Manish Gupta, a seasoned marketing and IT expert over the last many years, has been perfecting the e-mail marketing database services in UAE. He sells large trade lists, and also handles the mailing for international clients. His young company is busy handling international requests. "I have customers all over the world, looking to get trade information about UAE, and they want quick and easy lists of potential customers," says Manish. "We sell all kinds of databases with detailed information so they may target their market quickly." He further adds, "Our business is constantly increasing, and we are expanding all over GCC." His company, the www.uaedatabase.com plays a key role when these organized electronic directories help international businesses formulate their market expansion decisions.

Right now, there is so much construction in Dubai that the SME base is almost invisible, and once the dust settles, it will become the SME that will be one of the main engines driving the UAE economy. Today, the cyber-accessibility of business information is the most critical thing that would assist in global trade and alliances, and it is always the ease and processing of interactive-vertical-trade-database accessibility that encourages the grass-roots SME boom. There are numerous examples of American cities and regions that become hotspots for SME for this very reason.

While most global records are routinely broken in UAE, the global business community must take a closer look at new processes being implemented in these regions today. Like a critical part of image building and national branding, Dubai businesses and leadership must also make cyber branding and online marketing a main priority. The global understanding of the subject, and in-depth analysis requires sophisticated knowledge. Dubai prepares while the world watches.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com
Article posted on August 9, 2008.