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Media has paid little attention to this subject as this item is still in the IT columns of the lukewarm publications and has yet to make a front page breaking news when for example, Paris Hilton, would throw a tantrum and demand her exclusive global rights to both of the new global domain names dot paris and dot hilton etc. at any price or else.
Are we really waiting for the Paris’s parade of the paparazzi?

More information on the size and magnitude of these important issues can be found on www.icann.org or on Google by searching "the billion dollar domain babies" or "new gtld"

Conclusion

The world’s business community needs a quick educational pill so that the techno-babble would seriously clash with the sing-song-slogans, creating a clear and a very rich message that will not only add the value and power to this new platform but also bring it to the center stage.

For now, should ICANN drop the idea? no, never, but if it did, nothing really will change for a while, but sooner or later, somehow a group of new countries would claim the true ownership of the Internet and set up a global body to meet the worldly challenges of tomorrow. While the above mentioned fears may have overtaken, right now, the global business community critically needs an easy global access and quick market expansion to survive and this platform offers some key solutions and for that reason alone and without delay the future must meet today.

Fire-up all the engines, ICANN.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com