Previous

Page - 3

As a result, finding great corporate name identities has become a very scientific process and is no longer a hand holding creative exercise. To most corporation, naming is treated as last minute casual process led by some big ad agency. Naming is a black and white exercise and not to be confused with logos and graphic designs.
Under the Laws of Corporate Naming, all such issues are explored in advance so that a brand name will be engineered for durability and survive the test of time. The days of accidental business naming are over.

Google has a big battle ahead of it, and the fights will take place on two fronts. Firstly, the company still has the best search engine to date, and as a result, acquired too much global attention too quickly so the name will get deeper into the language. Secondly, as a borrowed word from the mathematical section of the English dictionary, the word "google" does have an alpha-structure that easily lends itself to cute verbalization. In time, it appears to have all the necessary ingredients to become generic. Right now, Sir Isaac Newton is simply googlified.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com

To discuss this article or to give your feedback, kindly click at the following link and post, giving the < Title of the article > and < Author's name > in the subjectline: - http://www.coolavenues.com/forums/forumdisplay.php?f=166