If supplier is professional in use of text and graphics

If supplier is making content of the site easy to understand

Site is informing visitors, through the use of text and symbols, of the certifications they have earned for their products and services

If they are providing information on their firm and verifiable recommendations from recent customers

If they are providing references, such as evidence of membership of business or professional associations

If site offering goods that can be ordered immediately

If site s providing security symbols where they outline payment procedures

If they are providing buyers an opportunities to confirm their purchasing

If they are offering an Internet escrow service

Information sent over (e.g. your credit card details) the Internet can be intercepted. One common method by which online merchants can offer acceptable level of security to their customers is to setup a secure server.