Marketing

Those also serve, who stand and wait!

John D. Milton
Paradise Lost

The Overview

They performed their role with due diligence regards the number of offers. But to get their share of best brains, they were virtually made to increase their packages. And yet earlier, they used to have a look at the guys in top 50, but placement '00 and '01 saw them looking at post 60+ ranks at IIMs. And this trend is sure to continue in the coming years. As a result, the "trickle down" effect will be seen from now on, as these FMCG companies would be forced to go to the institutes outside top 10. Already HLL has started going out to more than top 10 Institutes, a far cry from the heady days of '80s.

Soft drinks major Coke made 13+ offers with 5 at IIMB. Pepsi obviously wasn't looking for new generation and made only 12 offers with 3 at FMS. Dabur took 3 each from Bajaj and IMT. SKB and Glaxo recruited around 4 students only as they are facing bloated workforce post merger. Godrej made only 7 offers across campuses. Nestle recruited low of 4 offers at XLRI. BPL Innovision made 17 offers at IMT. Perfetti, Philips and Pidilite made 3, 2 and 2 offers respectively at MDI. Reckitt Benckiser took 2 students from IIML, and had maintained its legendary low profile at IIMs. Procter and Gamble made 16+ offers across campuses, an average of 3 offers at various campuses, whereas HLL made 27+ offers and visited 9 campuses.

Overall, marketing firms increased their share marginally and were mostly cornered around one-fifth of the graduating class of 2001 in most B-schools. At IIMA, IIML and SP Jain, the figure increased to 22%, whereas it was around 14% at IIMB and IIMC. Roughly 18% of the class opted for career in marketing/ sales/ advertising at XLRI, IIMK and FMS. Bajaj saw 34% of class and MDI (37%) saw majority of class seeking a career in marketing. IMT, a marketing bastion, saw one-third of class going marketing way, whereas it was 48% at IIFT, another institute with marketing pedigree. IIM Indore, XIMB and NITIE saw only a tenth of class going marketing way, as people preferred IT Career, as IT opportunities were galore.

Overall, a dull show.

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