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Suddenly some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming.

With already 1.7 billion online users and 1 billion more on its way the new business naming capabilities befitting advance and intricate platforms of global cyber branding provide mega opportunities. Depending on types and styles of businesses, for a fraction of cost, several dozens of multiple websites in multilingual formats with right type of domain names skating worldwide can easily catapult sales many folds and increase visibility to brand new stratosphere.

Firstly in a major move, the floodgates are now open to create foreign language domain names while so many highly populated countries are lined to create their own colorful and dynamic galaxies of business names. Chinese, Arabic and Cyrillic domain names will become very popular and pushing away English as the only language of domains and cyber-space. A smart business strategy would be to fully comprehend and understand the nature of these dramatic changes on the global scene and immediately start an action plan around it.

Secondly, only those business names that can orbit freely would be fine as tens of millions other with nomenclature problems will come crashing down on top of each other causing serious damage to their business models and totally wasting their advertising and marketing without getting any value or desired attention in the marketplace.

Here are the five critical issues for the CEOs of any size or type of organization around the world.

Nomenclature 101

How is your current corporate name identity is structured, how does it this name play into various sub-products services and divisions? Is it unique and one-of-a-kind or highly diluted surrounded by identical and similar names, How much does it change its personality in translation and foreign connotations. Would it survive in this new global arena? What are the best options available today?

Multilingualization 101

What would be the direct benefits of creating multilingual name identities to capture additional exposure in the expanding e-commerce markets? What would be the best model to apply? How to position your existing current names and what sub-cyber-extensions should be created to maximize marketing and advertising dollars. What are the greater economies of scale in savings and additional market share?

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Naseem Javed, widely recognized a world-authority on global naming strategies and corporate nomenclature issues. Author of Naming for Power, Naseem introduced The Laws of Corporate Naming in 80s and currently he is advising corporations and lecturing on global cyber branding and the ICANN’s new gTLD platforms. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com