Page - 2

Domainization 101

How powerful is your current domain name system? What is the value and how can you fortify it with additional support and what are the options available to play parallel to advance platforms and newly announced policies for the global markets.

What type of domain nomenclature will dramatically increase your ecommerce presence for minimal costs?

Minimalization 101

How many unnecessary overheads with layers of excessive branding and packaging that are being wasted and how to converge via aggressive digitalization to make the operation highly streamlined, dramatically economical and focused on key global target markets? How to minimize costs, in reaching for different type of targeted and diverse global markets.

In order to achieve superior performance the following are the prerequisites.

Appoint a Director of Internal Naming, this person would be committed with the daily routines of monitoring of all the names of the enterprise and deal with hundreds of other issues and opportunities that are floating around so as to acquire and tabulate comprehensive information for the management with solid recommendations. This person has to be an open-mined, objective fact finder analyst and does not necessarily have to be an advertising-branding-executive or neither a linguist. This dedicated person would be willing to deal with the complexity of the major global markets with open-mindedness towards various cyber tsunamis approaching where some will bring great opportunities and some requiring immediate barricades.

The Internet Corporation of Assigned Names and Numbers, ICANN has so many new great offerings and the complexity demands dedicated efforts to minimize huge losses currently taking place where massive marketing campaigns are not producing sales. The new gTLD and TLD programs alone are extraordinary moves as they create revolutionary tools for the right marketing combinations. In return cyber branding and all digital platforms are normally the cheapest but also the most futuristic and simplistic way for market expansion. This is a specialized field and requires deeper understanding just like when Internet started overnight eBay, Netscape, Amazon, eTrade and thousands of others ideas erupted on the global stage.

To start your discovery process first obtain a professional Name Evaluation Report, so your business team is fully aware of not only the obvious but at times the mysterious and hidden messages your business name identity may be emulating in the marketplace. 99% of the time corporations are not aware of all the secrets resulting in lost sales opportunities. We are living in a new-name-economy, where countries and regions with ownerships to the most of the name-brand-identities go out and declare wars in targeted markets to achieve trade superiority. The current meltdown is creating brand-new opportunities for now players to come in and fill up the gaps. Discover the rules of engagement and study in detail about The 5 Star Standard of Naming; available on the Internet, as without this a great deal of time can be wasted on naming issues. Deeper understanding of name evaluation and how it can make a break a business is critical as we are all living in a highly diluted and convoluted business name identities piled like huge garbage dumps.

• «Previous
• 1
• 2
• 3
• Next »

Naseem Javed, widely recognized a world-authority on global naming strategies and corporate nomenclature issues. Author of Naming for Power, Naseem introduced The Laws of Corporate Naming in 80s and currently he is advising corporations and lecturing on global cyber branding and the ICANN’s new gTLD platforms. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com