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Marketing Management | "Bluetooth - A New Era in Retail Advertising"

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Bluetooth - A New Era in Retail Advertising

- by Souren Koner *

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Page - 2


Bluetooth is essentially a networking standard that works at two levels:-

  • It provides agreement at the physical level -- Bluetooth is a radio-frequency standard
  • It provides agreement at the protocol level, where products have to agree on when bits are sent, how many will be sent at a time, and how the parties in a conversation can be sure that the message received is the same as the message sent

    • Range of Bluetooth Technology

    The operating range depends on the device class:

  • Class 3 radios - have a range of up to 1 meter or 3 feet
  • Class 2 radios - most commonly found in mobile devices - have a range of 10 meters or 33 feet
  • Class 1 radios - used primarily in industrial use cases - have a range of 100 meters or 300 feet

    • Next

    Souren Koner, has done B.Sc. from Burdwan Raj College, Burdwan & MBA from Burdwan university, Burdwan, West Bengal with specialization in Marketing. He has 1 and 1/2 years of industry experience and 5 years of teaching experience. Presently he is working as a Faculty Member in ICFAI National College, Durgapur.



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