In order to sustain its success, the Indian BPO/ITES industry needs to ensure that it is able to ramp up its resources and infrastructure with the growing demand. It also needs to concentrate on strategic issues like avoidance of price war, acquisition of domain knowledge, growing from low margin businesses (typically voice based) to high margin businesses (Analytics, Financial Management, etc.) and leveraging existing IT offshoring services for cross selling to existing clients.

Apart from the strategic issues, there are a lot of operational challenges facing the Indian BPO/ITES industry. We have identified these issues and explored some of the possible approaches to overcome them. We classified the operational challenges as:

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* Contributed by -
Ankur Pawa & Nishant Choudhary,
Indian Institute of Management,
Lucknow.