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Finance Management | "Investors' Perception on Investment Alternatives and Online Stock Broking Service"

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Investors' Perception on Investment Alternatives and Online Stock Broking Service

- by Dr. V. V. S. K. Prasad *

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  • 14% of respondents preferred fixed deposits, 10% respondents are interested to invest in mutual funds, 4% of respondents are interested to invest in shares, 72% of respondents like other investment alternatives

  • Regarding option of respondents on investment, 69% of respondents opined good, 31% respondents felt that it is necessary

  • 51% respondents invested for secured future, 29% of respondents preferred investment for getting profits and 20% respondents are investing for future needs

  • 54% of respondents having knowledge of 3 to 5 investment alternatives, 18% of respondents have good idea about 6-8 alternatives, 10% of respondents have knowledge about only 0-2 alternatives

  • 54% of respondents invested in shares and 45% respondents did not invest in shares

  • 16% of respondents having good knowledge about stock market, 31% respondents do not have any knowledge about stock market

  • 34% of respondents took decisions based on prospectus, 20% respondents took decisions based upon market news, 23% respondents depends on friends, 17% respondents take individual decisions

  • 69% respondents follow share consultant's advice and 31% of respondents do not follow the consultant's advice

  • 61% of respondents have knowledge about share consultancy service, 39% of respondents do not have knowledge about share consultancy services

  • 71% of respondents have awareness about stock broking services and 29% of respondents do not have awareness about stock broking services

  • 56% of respondents perceived that they need share consultants advice in their investment decisions, but rest of the respondents (44%) opined that they can take individual decisions without the advice of share consultants in investment decisions

  • 54% of respondents are not using consultancy services, 46% of respondents are using consultancy services





  • Dr. V. V. S. K. Prasad holds B.Com. from Andhra University, M.Com. (Accounting & Finance) from Acharya Nagarjuna University and MBA (Finance) from Ambedkar Open University. He also finished his Doctoral Research on "Leadership Styles & Organizational Effectiveness" from Ranchi University in 1992. Since then, he has been in teaching profession. He is currently serving as Professor MBA at The Hindu College, Machilipatnam.

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