Previous

Page - 8

4. Increasing Accessibility

5. Comparative Advantages

Open-Heart Surgery - Open-Heart Surgery in the UK can cost more than $20,000 and double that in the United States. In India, leading hospitals can perform that surgery for less than $5,000.

Competitive advantage would go to firms that best control clinical trial costs, which alone account for a third of the total cost of drug development and almost half the time taken. Most Indian pharma majors are meeting this challenge by conducting clinical trials for their drugs indigenously.

6. Response Generation through Promotion

FMRAI has been consistent in its approach towards ethical sales promotion and come out with a model sales promotion policy to be followed by every pharmaceutical company of India. FMRAI members were the first to point out the illegal clinical trials carried out by Sun Pharmaceuticals for their Letrozole brand and personnel attached to Sun Pharma were thrown out of their jobs.

Next

* Contributed by: -
Jyoti Singh & Sugandha Bhandari,
PGDBM 2006,
IMT, Ghaziabad.