Drug stores chains offering services like

Home delivery

Assured availability of uncommon drugs

Assurance on the genuineness of the drugs

24 X 7 service hours are increasingly becoming a necessity

These stores could also look into offering certain other products of daily use through their outlets. Their key proposition could be lower drug prices compared to the neighbourhood pharmacist, which would result from bulk buying discounts that the chain would command and would partly pass on to the consumer.

8. Awareness Among Customers

Value Added Services

Growing awareness levels on health conditions, urban lifestyles, higher paying power of the population and the emergence of concentrated posh neighbourhoods of the upwardly mobile population in most top cities of the country offer scope for a standardised, quality offering in the form of fitness centers.

These could typically include certain indoor sports like squash and badminton, running tracks (could be indoor), gymnasium and other facilities like aerobics, yoga and meditation. Various forms of health counseling including nutrition advice, exercising, non-medicinal cure to certain diseases would also form revenue streams for such setups.

Concluded.

* Contributed by: -
Jyoti Singh & Sugandha Bhandari,
PGDBM 2006,
IMT, Ghaziabad.