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As a little boy, I grew up in the tribal districts of Orissa. Till the age of 8, I was not sent to school, as there were none close to the ramshackle government houses we lived in. Later, when I went to a school in a backward district called Keonjhar,
I used to sit with forty odd children on a durry on the floor. Only from the seventh class on, you could sit on a bench. The school had a science lab but no apparatus. We never did any experiment and the roof made of earthen tiles leaked in monsoon and often during rest of the year, sparrow eggs fell on our heads, eliminating the need to look for protein rich shampoo. I am sure the plight of government schools has not changed in all these years and the examples of misery are quite scalable across continents.

We think our Vision to make indelible difference to at least some of these schools makes business sense. It will help us attract a kind of employee, and in turn, it will help us attract a special kind of customer.

Having settled our Vision, we asked ourselves, what would be the "core values" upon which we will build the enterprise. Flowing from the Mission and the Vision, we settled for six core values. These are: -