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Differentiate, Differentiate, Differentiate

In Vizag, during the lengthy debates, one of the things that helped us achieve significant clarity was our understanding of the value chain in the software services business. The way we see it, it is a pyramid. At the bottom are, what we call, Talent Donators. Above them are System Integrators. There upon sit what we call IT Consultants. At the very top are the Business Consulting companies. As you go up the pyramid, the value add increases as does per person productivity. We clearly saw ourselves competing in the IT Solutions space along side companies like Cambridge Technology Partners, Sapient, Scient and the Viants of the world. These are all large to mid size companies that have come up to challenge the monopoly of the IBM and the Computer Associates and such companies.

The Software Services Pyramid

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Subroto Bagchi is co-founder and Chief Operating Officer for MindTree Consulting (P) Ltd. The "Making of the MindTree" is told in the first person by Subroto Bagchi. In condensed form, it was published by Business World, filmed by InfiniTV, and aired on CNBC, IT Hour. Websites: www.mindtree.com & www.mindtree.com/subrotobagchi