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Asian and Gulf countries are in the race too. From high-profile record-breaking mega developments of Dubai to car projects like the NANO of India, the cheapest car ever designed for the affordability of a billion new customers, some 43,000
big and small brands have hatched in Asia during the last 5 years, and getting some serious traction. India will soon demonstrate a $10.00 Laptop for the masses, and China a series of shockingly cheap highly engineered products. Overall, India is poised to lead the race. Despite, there are only few globally recognizable name identities out of this entire region; the power of this mega image shift is supporting their growth as these heavily populated regions are providing the fuel.

Talk about more change, the White House is where a black family lives now; Wall Street is where CEOs pan-handle the poor of Main Street. The echoes of O-B-A-M-A ring every hallway, Obama brand merchandise hit the volume and meltdown turns into Niagara Falls, while the widely expected notions of a turn around upon inauguration… “Americans know that our economic recovery will take years – not months,” President Obama said recently, according to Reuters.

The expected change, the constant breaking news of the financial meltdown has now become background music to everyone's ears as now they all stare at the huge, city-size craters in their backyards. Somehow the new realities are now only to be found in billion and trillion dollar issues while million-dollar-thinking-poor-millionaires just have drifted away. With note printing at warp speed, under high secrecy, a major publication prepares the cover of The New Trillionaire. The other new trends will emerge fast; if human toil really creates real wealth so will the hard working poor nations be responsible to create the new global wealth? Will Harvard MBAs have to become experts on Micro-Lending? Will old business models be put aside till brand new platforms emerge?

All during 2008, the power of media as a new-inter-continental-multi-media-concoction has emerged as a new type of centrality controlling the minds of the new world. The global information flow is no longer like streams or rivers with dams and canals; rather it's more like Noah's flood. Only the very lucky ones can get a boat ride, the rest simply drown. Every second, breaking news interacts will billions of e-mails and creates it own tsunami making all the traditional delivery mechanism obsolete and burying all the advertising messages along with it.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com
Article posted on April 5, 2009.