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The new-information-flooding is the new super-power; while no one really controls it, the information is now like water that finds its own flow. All the old delivery models are dead while new ones are not even hatched. In this chaos, brand
new mass communication standards and great methodologies will emerge. With hundred newspapers for sale in the US alone, the newspapers will have to become ‘paperless’ online power-house portals, or else...

The 2010 will be a new landscape, as new corporate structures of newly-merged survivors will appear all over the globe. The advertising will emerge in an entirely different form, more like a digital plug to be attached to ringing cash registers as pay-as-you-go services, and sales-first-and-bill-later type models will survive. The ICANN’s brand new domain name platform will very positively shake the branding world on a global scale. The traditional costs and times to build global image and unique name identities will be cut by up to 95% in most applications. With one billion users on the Internet and one billion plus electronic devices in the hands of global customers, the positioning of the right name identities in the right applications will win the battles, and at times instantly. The study by ABC Namebank on the new global trends points to how new champions must capture the hundreds of deals now emerging on new cyber-branding structures.

On the positive note, so where are these new champions, what are they up to, and when will they emerge with bold new faces to global customer base? Currently, they are on intense research and pre-launch activity, the game is wide open, the race is global, the rules are ultra-sophisticated, some are embracing the hard facts, approaching it correctly to lead the charge as a phenomenal new global cyber branding age cometh.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com
Article posted on April 5, 2009.