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Amidst all this activity - is the Dubai phenomena. A fine example of what a single city can do in less than 10 years. Inspired by this great experiment, there are now some 100 cities in the Middle East, India and China all poised to embrace the Dubai model of rapid growth and re-deployment of government services to attract business and opportunities.
There are clear indicators that such attempts will be equally successful in most such anxious cities. Just like the earlier rapid urbanization of the US following World War II, where hundreds of cities simultaneously sprouted throughout the landscape.

A few years ago, India adopted and proved the outsourcing model, making the biggest IT hole in the US and becoming the global centre of software to the world. China became the world's largest factory, and the Middle East is on its way to becoming the region full of luxury buyers via hundreds of world-class luxury centers of providing new standards and new benchmarks in modern living. All this combined creates a new, Eastern-oriented, mental shift to image and branding.

Global Hyper-Acceleration

While it took a century to brand the Eiffel Tower, Coke, Disney or Benz, recreating similar icons in Asia would now take a fraction of that time. One of the main reasons being the speed at which all interaction and information now flows in this hyper-technologically driven society.

Here, it's micro-miniaturization yielding premium prices. A corporate society with compulsive innovations that continuously creates smallest things for large and deep pockets. This acceleration will further mount to frenzy and will become its own revolution when a billion plus cyber-entrepreneurial-warriors hit the e-commerce highways.

Mega Re-Housing Shifts

There is an extraordinary real estate boom, all over Asia, from major cities to unheard of villages. Prices have been continuously doubling and continue to double, with no conceivable end. The re-immigration of highly experienced and qualified people returning home with liquid cash and business ideas led to explosive development in real estate.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com