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Corporate Strategy | "Global Image Re-Positioning 2007"

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Global Image Re-Positioning 2007

by Naseem Javed *

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Page - 4

The approximately one million apartments being developed in Dubai and UAE alone, is a solid indication of the global desire to explore these regions as long term promises of a newer, modern and higher standard of living. The wheels have started to grind and the machine is on.
This region already has billions of their own to manage plus millions coming in with cash and ideas to relocate to the East. With over 100 monumental structures under way, it is only a matter of time before Westerners become well versed with the names and locations of these massive new developments.

Winner and Losers

The business communities in the west will have to adjust to the HR gaps, lack of knowledge base and cost effective work force with international reach, while the business in Asia is already marching to a very dynamic tune. When the dust finally settles on this anti-Muslim and anti-ethnic chase in the west, a decade would have passed, and the global adjustment would have taken a stronghold.

The West is very comfortable with this current outbound movement as it supposedly makes them safer. Depending on one's location and destination, the final winners are the youth of Asia for possessing and controlling such extraordinary growth options in an endless variety, that is unmatched by any other region in the world.

Concluded.


Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com

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