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The overly casual use of the word trillion,as an ordinary measurement of the rising deficit, with each hiccup is going to diminish our respect and regard to the daily challenges of life, dealing in only a few millions of dollars.

Is this the reason why nobody is any longer impressed by how much money you have made during this great recession? New methodologies and new types of presentation collateral will be required to pitch for any serious business game plan. Do you have the new tools to present your business plan or would you prefer the sign language?

Infotoxication

If the information is more toxic than the toxic assets themselves what is the point of believing anybody? Just stay intoxicated; forget joining AA. The truth is being morphed into twisted sugar candy by the day to keep the masses high while credibility gaps are getting wider by the hour. Is there really a person or a body on this planet that the global masses would blindly believe? Is there a government, a department, a corporation, an NGO, a global body, a credit reporting agency, a polling service or a bank? What happened? Was it a meteor hit, or just a daisy-cutter type memory loss? Why trustworthiness simply disappeared and why was credibility just wiped out? Is this the reason for the lowest rating when any head of state goes for national public broadcasts? Is this the reason that newspapers and TV are becoming irrelevant and disappearing? Creating solid credibility will be the biggest challenge for both the public and private sectors in this new decade. Do they trust you with their life or with empty bottles?

Googlelization

Is social media in reality becoming an anti-social-media, as Joe-Social has little or no real relationship with Jane-Public, except as a spectator cheering at dull events. Is it creating its own social-ghettos, where micro-gatherings are only blocking crowd-gathering? Will this fad mould into another form of personal personification like an old phone directory but with pictures and some quirky messages? If advanced level personal data was manipulated to determine the next action to plant a selling proposition, would it not eliminate all the old selling procedures? Can you imagine this as a new online CyberHeaven or will it be CyberHell? Is it time to buy stock in delivery vans? New processes will seriously replace old style location and large inventory-based retail industry thinking, along with the traditional advertising? Are you in social-media-heaven or anti-social-purgatory?

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Naseem Javed, widely recognized a world-authority on global naming strategies and corporate nomenclature issues. Author of Naming for Power, Naseem introduced The Laws of Corporate Naming in 80s and currently he is advising corporations and lecturing on global cyber branding and the ICANN’s new gTLD platforms. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com