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Cybernetization

Once all the processes are electronic, digitized, portable and in cyberspace, then what is the point of a regimented 9-to-5 Monday to Friday working society?

Free at last! If everyone was working and thinking while connected to some large portal spread out on a global range, what would it do to corporate structure, hierarchies, protocols and decorum? Would society cope with such an open ended free flow of work? Will it change habits and daily routines? Will you find more people in libraries, cinemas, malls or restaurants? Will they just stay home and watch 3DHDTV and get more depressed about repeated ‘socio-politico-economico-climatico-damaged-news’? Will the home craft industry boom and autos stay in the garage? Will back yards turn into small grow-op farms, and will groceries stores be quieter? Are you already undressed to be hard-wired?

Frugalization

While ‘shop till you drop dead’ created the greatest recession, then ‘save till you drop’ will keep you there forever. Was it the failure of capitalism and liberal economic policies without regulation that resulted in ‘beg, borrow and steal, shop at high interest plastic and boost Dow at 15000’? It will surely take all the income to finance these shopping bills. The capitalist free enterprise system seems broken. Communism and socialism is also not the answer. The society all over the world is getting a free crash course on economy, and what they are going to derive is that saving is perhaps the only way. Wealth is created by actual work and not by spending. Is it possible that the USA may end up with a Japan-like decade? The intense frugality at the main street will spread and linger all over. Are you saving or spending enough or do you have a printing press too?

Globalization

If globalization is the only way to go forward despite all the nationalism, what will the new world would look like? Will it eventually create select alliances and free trades? Will it create blocks, or just battles in a sandbox? The search for best markets, best labor and minimum regulation is where the private corporate jets would be parked. The talk of nationalism would primarily feed the textual lines to the tele-prompters all over the world, but the real protectionism will not work well for most of the nations. The internationalism of business is already way out of the bag and this is where all the cutting edge skills are required. Multiple countries, languages and cultures will all dance to one tune in the same boardroom. New global standards will drive marketing, naming and image management. Are you basically local, somewhat ‘glocal’ or truly internationalist?

Concluded.

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Naseem Javed, widely recognized a world-authority on global naming strategies and corporate nomenclature issues. Author of Naming for Power, Naseem introduced The Laws of Corporate Naming in 80s and currently he is advising corporations and lecturing on global cyber branding and the ICANN’s new gTLD platforms. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com