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The Daily Cinema Living

The hunger for moving pictures, like a global conspiracy or an underground movement, has almost killed the flat and still imagery. Every marketing or propaganda message now has to move in dimensions, or it will be considered boring or dead. This change has already made a very positive impact on screen-based mediums, from hand-held devices, wall-size TVs to building-size electronic bill-boards. The streets and shopping malls will eventually look like the insides of cinemas. As long as these new mediums can project and show things live and in color, the world will keep on moving. The entire interiors, walls, corridors, hallways, floors and ceilings would be nothing but screens with projected moving images. The dramatic reductions of the cost of projection, availability of dynamic animated contents, will keep customers enticed and ring the cash registers.

The more available surface, the better; tackle the new shape and style of imagery, create new business models and watch the show.

The Real-Time-Societies

Think, feel, produce and deliver all information in real time. The financial meltdown demands real-time and not yesterday's numbers. There is a constant need to see the portfolio swings in real time all over the world. The recession has become depression, and depression has turned into compression of data into online streams of global news delivered via new medium. Some 100 major newspapers in the West are on sale now and majority may not make it. The newspaper cemetery will keep on getting larger. A quick jump from Newspaper-to-web-portal is one of the last ways left to survive. Asia has extraordinary customer base and massive distribution to hold on a bit longer.

Keep away from old medium and embrace new cyber-opportunities, study the trends and create new services, use global standards and global branding quality even for the smallest venture. Like a fire, you could be on top, just ignite new ideas.

The New Office-Less Offices

The digitized hyper flow of information after colliding with miniaturization of the hardware has now liberated the people from their offices and linked them to massive sources while opening their eyes for good. The traditional millions of fancy offices around the world are slowly turning into invisible office less teams showing off their magic measured in clicks and instant revenue streaming for their relative projects. The bean-bag offices of the hippy past are now empty. while office buildings are slowly becoming flee markets. Customers simply will not pay extra for expensive offices and uncomfortable art-deco furniture.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com
Article posted on February 15, 2009.