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Discover hassle free and mobile working, and fill the new HR needs based on these changes.

The No-Logo Branding

99% of the logos of today simply evaporate as now it is more to do will name-calling or name-typing and not logo-scanning or logo screaming. Just ask 10 people around if they can recall the logos of any thing major created in the last 10 years. Can you recall the logo of Youtube or Facebook? The logo masters should channel their energies on much broader graphical services and forget about global logo identities, use logo as a playmate like Google changes it daily. The free logo contests via net are becoming very popular among businesses when a single online appeal on a portal or blog gets hundreds of submissions from all over the world and some even better than what Madison Avenue currently produces. Some contests are even asking the entire image and advertising campaign, with copy, theme and the works.

Invent large-scale free contests for right customers, award talents, and all at no costs. Ride the new shifts of the industry.

The New Agencies

Methodologies to create instant surplus cash for clients will be the real measurement and critical test for advertising and branding agencies. These agencies will be expected to deliver a finished building and not just a conceptual drawing. The dying ad industry in this global recession could get dramatically compressed like a bullet and get fired into a brand new state-of-the-art image delivery service not yet expressed in all of the overly flashed websites of the trade... a brand new model will certainly be squeezed out. The old fashioned model of 1000 offices worldwide offering 1000 similar services to the same client will be forced to attempt a globally-dedicated-single-client-agency-model. Graphic and slogan based branding will defuse into same-day-quick-printing-services.

Study the click society and re-discover real marketing power, become a leader under new models.

The New Infantries

Websites will be totally re-invented; brand mangers will be re-shuffled and brands will be dry-cleaned, the message re-distilled and finally end-users once again respected. India will become a hot-spot, with a million plus technology experts, an infantry with English fluency and free-spirited creative and entrepreneurial mind on hand, it would acquire the centrality toward a global ad and design center.

Discover Hinglish. The Eastern model is very dynamic and there are far too many new services yet to be created for the entire Asian market.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com
Article posted on February 15, 2009.