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The New Cyber-Space

Focusing on global image and cyber-branding trends, the option to purchase exclusive global rights to a name of your choice, now available in May 2009 from ICANN for an $ 185,000.00 USD fee on a first-come-non-refundable basis is a mega revolution. The price per name is high, but nothing compared to all the other traditional costs that companies pay to create a global imagery or millions fighting trademark and domain battles to secure a global position. It is the best new way to build global brands and hold cyber domination. This revolution may also be the greatest salvation for the entire advertising, branding and PR industry worldwide. The new debates over popular name targets as listed by ABC Namebank are becoming hot marketing topics. This platform is about to cut 95% of the traditional brand building costs and 95% of excessive time it takes to create global visibility.

So embrace the facts, approach it correctly and lead the charge.

The New Image Shift

The sudden worldwide disappearance of major brands, and industrial icons will not only fuel the new creation of branding and imaging in Asia, but dramatically increase the level of confidence necessary to take charge of the refined science of global image building strategies, once only reserved for the West. The meltdown of thousand plus monster brands will change the global landscape of world-class name identity holders.

Asia will lead and it is time to study the region and plant new ideas. Monumental sea changes on HR training and internal placement issues are pending. Capture the essence and expand.

The New Innovative Nations

Nations with enforced education on the pragmatic side of life will have a chance to shine, people with new skills will have the new jobs, and employers with global vision will lead for the new world, while the rest will stay very dry in very harsh surrounding. Global recession will force innovative thinking all around and to the farthest corners while ecommerce will get even more popular, deeper and powerful. Image and a new advance level of brand image marketing will become increasingly more important. Despite all the problems, there will be resilience and human skills will further sparkle, brighter new ideas will emerge while the world gets somewhat more open and wisely offers a mirror to each nation to correct itself.

Change fast but stay on course, adopt world-class rules but stay very frugal, and only go for the best in everything. The world overall has turned itself into a massive junkyard and, therefore, the true quality will always shine. So know the difference and make the difference, transform today and become an agent of change.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com
Article posted on February 15, 2009.