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Market Size & Growth: BPO Vs. KPO

The Global KPO business, currently worth nearly $ 2 billion, is estimated to reach $ 16-17 billion level in the next 5 years. While estimates can go wrong and the projected 40+% growth may or may not be achieved, there is no doubt that KPO is going to be one of the highest growing businesses in the coming decade.

Introduction: Pharmaceutical Marketing

Effective marketing is at the heart of success for high-growth pharmaceutical brands and companies. Organizations continue to face the challenge of achieving and maximizing sales force effectiveness. To improve their return on investment, savvy executives are examining the sales process from end-to-end, that is, from management, coaching and development to sales force effectiveness and performance measurement.

According to a study by leading consulting firm, nine key areas contribute to the success of sales performance management structures: -

1. Strategic Direction with Clear Sales Force Objectives

2. Tactical Execution of Strategy

3. Employee Selection & Recruitment

4. Quantity of Sales Interaction with Customer

5. Quality of Sales Calls Training & Development

6. Coaching & Mentoring Through Sales Manager Motivation

7. Incentives, Rewards & Recognition

8. Accountability & Monitoring

9. Development of Tools to Optimize the Sales Process

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* Contributed by: -
Deepak Bisht,
Senior Business Analyst,
marketRx^® (Website: www.marketrx.com).