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Marketing Management | "Pharmaceutical Marketing: Now it's Packaged as KPO"

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Pharmaceutical Marketing: Now it's Packaged as KPO

- by Deepak Bisht *

Previous

Page - 3

Specifically, pharmaceutical companies are focusing on the following aspects of sales process management: -

  • Sales Performance Management

  • Brand and Portfolio optimization

  • Call planning

  • Hiring & recruitment

  • Leadership development and succession planning

  • Optimizing resource allocation

  • Enabling selling skills

  • Driving team-based selling

  • Employing value-added programs

  • Driving e-sales and e-detailing

  • Sales Force Effectiveness

  • Targeting

  • Planning

  • Scheduling

  • Designing routes

  • Mirroring territories and alignments

  • Optimizing reach and messaging frequency

  • Sales force integration

  • Sales Performance Measurement

  • Developing and administering sales incentives

  • Optimizing rewards & recognition programs

    Offshored Pharma Sales: Next Big Opportunity

    Over the years, companies are looking for expertise across a broad spectrum of quality areas. Specific research topics include: -

  • Benchmarking Sales Performance Management Structures

  • Benchmarks for Excellence in Account Management

  • Best Practices in Medicaid Sales

  • Best Practices in Pharmaceutical Sales

  • Best Practices in Sales Force Automation

  • Best Practices in Sales Recognition Programs

  • Best Practices of Sales Collateral Organizations

  • Best Practices Pharmaceutical Budget Health

  • Coordinating People, Resources and Activities for Sales

    Next


    * Contributed by: -
    Deepak Bisht,
    Senior Business Analyst,
    marketRx® (Website: www.marketrx.com).


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