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Marketing Management | "Pharmaceutical Marketing: Now it's Packaged as KPO"

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Pharmaceutical Marketing: Now it's Packaged as KPO

- by Deepak Bisht *

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Page - 5

The work in a KPO company is academic-oriented, wherein employees have to be fluent in processes with sound academic base of the related field. The work generally includes abstraction of technical patents, extraction of legacy technical data, cataloguing and indexing, taxonomy building, database creation and updating. All this requires a basic interest and knowledge in specific domains besides an aptitude for working with data and information. Unlike traditional BPO sectors, where tele-calling processing skills are more important than knowledge, KPO requires specific domain expertise.

The KPO Revolution!

The use of skill and knowledge in the Knowledge Process Outsourcing industry directly transforms into higher pay scales. Providing an incentive to work and chances to recognize true potential and skill, the KPO industry has taken long strides into becoming one of the leading business opportunity suppliers. Surveys reveal that the KPO industry is here to stay and grow. By 2010, the Knowledge Process Outsourcing industry is likely to reach $ 18 billion and India will receive a whopping 70% of that growth opportunity. With its limitless opportunities for use in any and all industries available, Knowledge Process Outsourcing in India has now opened the door to innumerable avenues. The world is soon to witness the KPO Revolution and companies must now decide whether to join or be left behind.

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* Contributed by: -
Deepak Bisht,
Senior Business Analyst,
marketRx® (Website: www.marketrx.com).


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