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Marketing Management | "Pharmaceutical Marketing: Now it's Packaged as KPO"

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Pharmaceutical Marketing: Now it's Packaged as KPO

- by Deepak Bisht *

Previous

Page - 4

  • Team Effectiveness Design and Administration of Sales Training Programs

  • District Manager Performance Management: Recruiting, Career Path & Succession Planning

  • Excellence in Pharmaceutical Contracting & Pricing

  • Focusing The Field: Best Practices in Managing Pharmaceutical Sales Data Inquiries

  • Incentive Compensation in Sales: Aligning People, Performance and Pay Increasing Sales Productivity Through Superior Performance Management

  • Managing a Major Sales Force Expansion

  • Managing Sales Training to Accelerate Speed to Productivity

  • Sales Management: Conquering the Field

    India: Preferred Destination

    India is set to become the preferred destination for Knowledge Process Outsourcing (KPO) as the sector grows to touch the $ 17 billion mark by 2010, states the Confederation of Indian Industry (CII). In its recent study - 'India in the new knowledge economy' - the CII had said that the services sector would grow by more than 8 percent and its contribution to the GDP would be above 51 percent. The study affirmed that India's transition from being a Business Process Outsourcing (BPO) destination to a KPO destination was imminent. Areas with significant potential for KPO include biotechnology, pharmaceuticals, legal services, research and design, intellectual property, and development of automotive and aerospace industries. According to the study, India could emerge as a global KPO hub as the business requires specialized knowledge in respective verticals and the country's engineering and technical institutes are geared to address the manpower demand.

    Diverse Backgrounds

    The transition from BPO to KPO is also enabling a sea of opportunities for professionals with diverse academic backgrounds. KPO firms are recruiting employees from different academic backgrounds, right from management to life sciences.

    Next


    * Contributed by: -
    Deepak Bisht,
    Senior Business Analyst,
    marketRx® (Website: www.marketrx.com).


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