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Marketing Articles Archives |
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+ The Domain Blast
- By Naseem Javed
+ The New Name Economy of The New World
- By Naseem Javed
+ Awaken The Sleeping Giants & Slay The Dragons
- By Naseem Javed
+ Indian Retail Footage
- By Anuraag Mittal & Shuchi Priya Mittal
+ CRM in Higher Education
- By Narinder Tanwar
+ Relationship Marketing: Buzzing Towards Marketing Success
- By Anuraag Mittal
+ 'Ex'es in Selling
- By Amiya Kumar Bartia
+ Bank Marketing: A Two Pronged Approach
- By Dr. (Mrs.) Varsha Varde
+ Indian Pharmaceutical Industry: Model for Sustainable Access & Affordability With Respect to Retail
- By Ramkishan Rajan & M. Salomi Diana
+ Strategies to Acquire Initial Base of Customers for a Health SPA
- By Saikat Dey
+ The Museums of Branding
- By Naseem Javed
+ Stealth Marketing: An Exploratory Analysis for Creating a Sustainable Strategic Marketing Communication Tool
- By Ramkishan Rajan & M. Salomi Diana
+ The Domain Exchange
- By Naseem Javed
+ Insurance Market After Globalization: An Emerging Trend
- By Prof. Sanjit Kumar Dash
+ The Positive 'R' Words
- By Naseem Javed
+ CRM in Retailing - Indian Perspective
- By Mujib-ur Rahman
+ The Big, Bad Brand of Bollywood
- By Naseem Javed
+ Contemporary Channel Scenario in India
- By Rizwana M.
+ Brand 'India': Positioning in Knowledge Services
- By Deepak Bisht
+ Lost in Global Translation?
- By Naseem Javed
+ The Reliance Retail Flop Show
- By Shekhar Arya
+ Franchising & Novou-Consumerism in Middle East
- By Naseem Javed
+ Green Marketing: Opportunities & Challenges
- By Prof. Sanjit Kumar Dash
+ Impact of Celebrity Endorsement on Overall Brand
- By Saurbh Katyal
+ The Future of Product Innovation
- By Prof. A. K. Mitra & Saikat Dey
+ Pharmaceutical Marketing: Now it's Packaged as KPO
- By Deepak Bisht
+ Cricket: Too Much at Stake for the Corporate?
- By Dr. Mary Ipe
+ Challenges in Creating Brand Equity for Products with Short PLC (Product Life Cycle)
- By Saikat Dey & Madhulika Verma
+ Who Really Owns Your Brand?
- By Naseem Javed
+
Organized Retail - Where is it All Heading?
- By Shekhar Arya
+
Specialized Retail Store: Great Future Ahead
- By Deepak Verma
+
Is Customer Always Right?
- By Shashank Gupta
+
Impact of Celebrity Endorsement on Overall Brand
- By Naveen Blazey & Shashi Kanth Ganti
+ Islamic Hotel Branding & Muslim Hospitality
- By Naseem Javed
+
What it Takes to be in an Advertising Agency?
- By Supriyo Patra
+ Marketing Intelligence
- By Abhijeet R. Girdhari & Shailesh G. Deshpande
+ Emergence of Malls
- By Deepak Verma
+ Role of Advertising Agencies in the 21st Century
- By Supriyo Patra
+ Impact of Celebrity Endorsement on Overall Brand
- By Rahul Dhanuka
+ Theme-Based Real Estate Branding
- By Naseem Javed
+ Case Study: Amitabh Bachchan - Repositioning a Tomorrow's Brand
- By Shirshendu Ganguli
+ Maslow Franchises!
- By Shilpa B.
+ Impact of Celebrity Endorsement on Overall Brand
- By Aditya Krishna Dheram & Shruti Kashyap
+ Collaborate To Succeed
- By Uppili R.
+ Impact of Celebrity Endorsement on Overall Brand
- By Bikram Bindra & Kaushik Vijay. G
+ Marketing in Wonderland
- By Vishal Sethi
+ Impact of Celebrity Endorsement on Overall Brand
- By Ankur Khera & Rahul Chowdhury
+ Marketing of Insurance Products in the Indian Context: Issues & Challenges in the Wake of Private Sector Participation
- By Dr. K. S. Chandrasekar & Mrs. Reshmi Augustine
+ Fairness Cream for Men: Creation of a New Category
- By Kunal Gaurav
+ Product Research
- By Vidhu Goyal
+ The End of Branding As We Know It
- By Devanshu Darmora
+ The iPhones, iPains & iProblems
- By Naseem Javed
+ Indian Traditional Retail (Local Kirana) in the Age of Wal Mart
- By Rakesh R. Pandey
+ Innovation and Brand
- By Sampad Kr. Swain
+ Disaster Management Ad Campaigns
- By Neha Jain & Parijat Sen
+ Go Green... How?
- By Ashish Ohlyan
+ Go Green !!!!!
- By Ashish Ohlyan
+ Outdoor to OOH - Changing Face of Outdoor Advertising in India
- By Parul Budhiraja
+ ADVERGAMING... Does it Ring Any Bells in Your Mind?
- By Manisha Singh
+ Pointers to Evaluate Brand Sustainability
- By Kishore Kotturu & Johnson Quadros
+ CO-BRANDING
- By Abhishek Mishra & Manisha Singh
+ Below-the-Line Promotion
- By Shishir Narula
+ Impact of Celebrity Endorsements on Overall Brand
- By Mala Tandon & Sudeep Mehrotra
+ Q&A with Marketing Guru Dr. Philip Kotler
+ Impact of Celebrity Endorsements on Overall Brand
- By Neha Taleja
+ Impact of Celebrity Endorsements on Overall Brand
- By Sohag Sarkar
+ Impact of Celebrity Endorsements on Overall Brand
- By Suman Kalyan Chakraborty & Mayank M. Agrawal
+ Rural Marketing: Challenges, Opportunities & Strategies
- By Ruchi Katiyar
+ An Analysis of Hindi Mass Channel Market in Cable & Satellite Industry
- By Prasun Goel
+ Toyota Success Recipe
- By Shine Jose Manjooran
+ Malls or 'Mandis': Which Way to Go
- By Abhishek Gupta & Saurabh Jain
+ Service Quality Management in Hotels
- By Debashis Kar
+ Branding the News Channels
- By Pritesh Y. Chothani, Arjun Siva & Radheshwar Dawar
+ Strategies for Marketing Success
- By Aashika Agarwal & N. K. Mitash
+ Killing Brands Successfully
- By Akshara Pradhan & Nishant Bachkheti
+ Co-branding - Beyond Just Brands?
- By Santosh Kumar Vuppala
+ Retailing in Kerela
- By Thomas Cris Sarasam
+ The Vanishing Mass Market
- By Syam Krishna
+ Developing International Asian Brands
- By Jasdeep Singh Dhami & Manish Saini
+ CRM in Banking Industry
- By Pritesh Y. Chothani, Arjun Siva & Lochan Naraynan
+ Impact of Celebrity Endorsements on Overall Brand
- By Surabhi B. Prasad & Ravi Girdhar
+ The China Price
- By Syam Krishna
+ Why Brands Fail
- By Ankit Kapoor & Gaurav Dubey
+ Celebrities In Advertising
- By Bhawna Sikka & Vaibhav Hari
+ Rural India: Challenges and Opportunities
- By Pritesh Y. Chothani & Ritesh Sud
+ Marketing - A Social Welfare Tool
- By Sudeepa Sudhakaran Nair
+ Multi-Level Marketing
- By Abhishek Kumar Srivastava & Ruchi Katiyar
+ Rural Marketing: Fortune at the Bottom of the Pyramid - Is it Just Another Gold Rush
- By Amit Arora & A. Divyanshu
+ Retail Industry: Where does India Stand?
- By Sanjeev Kumar
+ Retail in the Era of Globalization
- By Harmesh Mehrotra & Manu Arora
+ Re-inventing Videocon
- By Manasi Panigrahi
+ Indian Pharma Is Doing Extremely Well: Is It?
- By Gulbahar Grover & Ruchi Katiyar
+ Media Planning & Use of Traditional Media in Online Space
- By Pritesh Y. Chothani & Ritesh Sud
+ Brand-'X'-Tensions
- By Manvendra Singh
+ Just A Five-Rupee Coin
- By Mayur Mayank
+ Consultative Selling
- By Narendar Lokwani
+ Integrated Marketing is the Key
- By Pritesh Y. Chothani & Ritesh Sud
+ Is Your Brand Worth Billions?
- By Naseem Javed
+ Age of Abundance
- By Naseem Javed
+ Brand Hierarchy
- By Lal Saraj, Nithin Raj.Y. S, Ranjeet George Mathew & Sivaprakash.C.S
+ Taste Marketing
- By Lal Saraj, Nithin Raj Y. S., Ranjeet George Mathew & Sivaprakash
+ Consumer Promotions: A Case Study of Cadbury's
- By Dr. K. S. Chandrasekar & Ms. Sumi Suresh
+ Emotional Branding
- By Junaid M., Mamta S. Nair, Prabodh M. Das & Rahul Ramachandran
+ Killing Brands Successfully
- By Ashish Bihani & Rahul Sikaria
+ Killing Brand Successfully
- By Kirti Sharma
+ Introduction to Franchising
- By Dhawal Shah
+ The New Kid On The Block: Electronic Marketing Channel
- By Ashish Negi
+ Advertising Realities & Myths
- By Nivriti Sweta
+ Rural Retailing
- By Navya Chaudhary
+ Benz it like Merc
- By Ashish Aggarwal
+ A Buzz on Buzz Marketing
- By Anshu Karwa
+ Is It All About Price?
- By Siddharth Patnaik & R. Janaki
+ The Enormous Potential of International Franchising in India
- By Dhawal Shah
+ Is It All About Price?
- By Arunashish Ghosh & Tanuj Vijay
+ The Art Of Selling
- By Jitender Govindani
+ Commodity Branding
- By Arunashish Ghosh & Tanuj Vijay
+ Subhasini Vs HLL
- By Amiya Kumar Bartia
+ The Ever-Changing Indian Consumer
- By Jacob C. Jacob
+ Customer Segmentation: Think Beyond What You Can See
- By Shailendra Kumar
+ War of the Channels: Who will survive?
- By Prof. Shravan Rungta
+ Entertainment Marketing: It's Hot & It's Happening
- By Vivek Gaurav & Sudhir Singh
+ The 4 P's of Presentation
- By Rakesh Godhwani
+ Organized Retailing and Indian Corporate Sector
- By Amit Lall
+ Brand Prism
- By Arunashish Ghosh
+ CRM In Retail Banking
- By Sanjeev Kumar
+ Brand Identity
- By Arunashish Ghosh
+ Advertising v/s Sales Promotion
- By Prof. Shravan Rungta
+ Experience Marketing: Changing The Conventional Definitions
- By Samik Saha
+ Customer Equity
- By Arunashish Ghosh & Prashant Kumar
+ Ten Myths That Impede Marketing Success
- By Bruce W. Marcus
+ Challenges before the Indian FMCG Sector & Designing a Blueprint for Future
- By Amritanshu Mohanty
+ Customer Value Management
- By Arunashish Ghosh & Prashant Kumar
+ Marketing is Cross Functional and not a Stand-alone Function
- By Krishnendu Dasgupta
+ Integrated Marketing Communications
- By Prof. Shravan Rungta
+ Retail Branding in India: Past, present and future
- By Shalu Jhunjhunwala & Shana Sood
+ Megamarketing: Cracking closed and protected markets
- By Vivek Darji
+ Relationship Marketing: Old wine in a new bottle?
- By Lalit Kumar
+ How to Enhance Customer Insperience?
- By Dr. M. J. Xavier
+ New Product Development And Decision Analysis
- By Riddhi Dutta
+ Marketing guidelines enhance performance
- By Ginni Rometty
+ How to Build a Powerful Marketing Campaign!
- By Mark Daoust
+ B2B marketplace shifts focus
- From The Net
+ Leverage Marketing
- By Vinayak Arora
+ Changing Paradigms In Relationship Marketing
- By Anwesha Bose & Rajnish Kumar
+ How to market yourself (for success)
- By Prasanna Perera
+ You are not selling goods or services… you are selling SATISFACTION
- By Sharmila Ramnani
+ Use of marketing fairs as research tool
- By Maxi team at XLRI
+ Social Marketing
- By Spectrum
+ Beyond Advertising
- By Tanmaya Mohan Panda and Biswajeet Adhikari
+ Customer Service in Retailing
- By Navneet Agarwal
+ Marketing of services - IT in particular
- By Suchintan Chatterjee
+ Rethinking B2B or Emarket Business model
- By T. Shyam Sundar & Vipin Vashishtha
+ Singing in the Rain
- By Sandeep Dhaka
+ Power Branding
- By Navneet Agarwal
+ Glimpses into Application of Chi-Square Tests in Marketing"?
- By P. K. Viswanathan
+ Marketing Glossary
- By P. K. Viswanathan
+ Multi-level Marketing
- By Tanmaya Mohan Panda and Biswajeet Adhikari
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