Outsourcing / third party logistics

Elite retailing

Exclusive dealers without franchising arrangement

Exclusive retailing with showrooms

Franchising

Vertical market segmentation

IT-enabled supply chain management

Multi-level marketing

So firms are very comfortable with these non-traditional channel provisions. It is cost savvy as well, they can select the provision according to their convenience, it facilitates better customer service.

The firms can frame their position according to their objectives. For example, if the firm's objective is to create superior store image, better customer service, to build more loyalty, it means they can go for exclusive retailing pattern.

Non-Store Retailing

It is a fast growing method used by retailers to sell products through methods that do not have customers physically visiting a retail outlet. Non-store retailing involves retailing activities where transactions occur away from a retail store.

Non-store sales equal about 15 percent of retail trade.

Methods of Non-store Retailing

1. Direct Selling: Personal contact between a sales-person and a consumer away from a retail store.

Door-to-door, using "cold canvassing" or follow-up after other initial contacts.

Party plan, where host or hostess invites people to "party" with a sales presentation.

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* Contributed by -
Rizwana M.,
Faculty - Marketing & HR,
M. S. Ramaiah Institute of Technology, Bangalore.