Direct mail

Catalogue retailing

Television shopping

Internet shopping

4. Automatic Vending: Sale of products through a machine with no personal contact.

Online Retailing

With telephone and cable companies investing billions in interactive fibre-optic cable, online shopping of some kind is inevitable.

So because of the various non-store retailing, both customers and retailers are more benefited, though there are some disadvantages as well, like elimination of middle, legal and regulatory problems, infrastructural problems, but they can enjoy the benefits as follows: -

Benefits to the Seller

Access to all markets, scope for enhancing customer value, they can offer multiple offers in single strike, individual targeting, cost saving, etc.

Benefits to the Customer

Convenience, comparison, i.e., competitive buying, transparency, accuracy, etc.

Conclusion

This is to conclude that the channel scenario in India is progressing towards the non-traditional channels, and producers are eliminating the middle-men and the producers have started opening their own out-lets, and overall from Year 2000, retail boom has started in India.

Concluded.

* Contributed by -
Rizwana M.,
Faculty - Marketing & HR,
M. S. Ramaiah Institute of Technology, Bangalore.