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Indian Pharmaceutical Industry
 Model for Sustainable Access & Affordability With Respect to Retail

- by Ramkishan Rajan & M. Salomi Diana *

Previous

Page - 10

  • Mangalorekar, R., 'Higher value products are driving growth', 'Express Pharma', Retrieved 25 September, 2007 from http://www.expresspharmaonline.com/20061015/market10.html
  • Revamping the distribution network, ExpressPharma Online, 15 May, 2006. Retrieved 28 September, 2007 from www.expresspharmaonline.com

  • Ganguli, P, 2003, 'The Pharmaceutical Industry in India', Business Briefing: Pharmatech 2003, IP and Patent Issues. Retrieved from 28 September, 2007 from ABI/INFORM Global database
  • "Retail pharmacies; the next big battle ground?", 'IndiaRetailBiz', 16 February, 2007. Retrieved 25 September, 2007 from http://www.indiaretailbiz.com/blog/2007/02/16/retail-pharmacies-the-next-big-battle-ground/#comments
  • Hemant N. Joshi, 2003, Analysis of the Indian Pharmaceutical Industry, Pharmaceutical Technology, pp. 74-94. Retrieved September 23, 2007, from ABI/INFORM Global database
  • 'Health quotient', 2006, Ernst & Young. Retrieved September 23, 2007, from ABI/INFORM Global database
  • "India: Retail bug bites healthcare", Businessline, Chennai: January 24, 2001
  • "Pharma's retail push", Businessline, Chennai: July 10, 2003
  • E. Kumar Sharma, 2007, Public Health, Private Opportunity, Business Today New Delhi: 11 March, pg. 126
  • Rupali Mukherjee, 2007, "Pharma majors line up plans for retail biz", 'Knight Ridder Tribune Business News' Washington, 7 February. pg. 1
  • Amrita Nair-Ghaswalla, 2007, 'Pharma retailing set to come of age", 'Knight Ridder Tribune Business News' Washington, 10 January, pg. 1
  • India Pharma 2015, McKinsey report. Retrieved September 23, 2007, from ABI/INFORM Global database
  • Govindarajan, G. & Chellaraj, G. 'The Indian Pharmaceutical Sector: Issues and options for health Sector Reform', World bank Discussion paper No. 437.
  • Smarta, RB, 1999, Revitalising the Pharmaceutical Business: Innovative Marketing Approaches, Response books- Sage publications, New Delhi.

    Concluded.

    * Contributed by: -
    Ramkishan Rajan has completed his Bachelor's (Mechanical Engineering) from College of Engineering, Trivandrum, and is a marketing enthusiast with specific areas of interest in Marketing of high technology products and consumer behaviour.
    M. S. Diana has done her Bachelor's (Computer Science) from IIT Chennai, and has a strong analytical approach to marketing. Her specific areas of interest include marketing strategy and brand management. She is also majors in operations.
    Both are currently students of the PGDM Programme (Batch 2006-08) at IIM Kozhikode.

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