Standard Treatment Guidelines (STGs), to be followed by both public and private sectors

The selection of essential drugs should be based on the list of common conditions and the treatment of choice for these conditions given in STGs

Consumer organizations should be actively engaged in public education about drugs, and government resources should support these efforts

Train pharmacists and drug sellers to be active members of the healthcare team and to offer useful advice to consumers about health and drugs

References

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* Contributed by: -
Ramkishan Rajan has completed his Bachelor's (Mechanical Engineering) from College of Engineering, Trivandrum, and is a marketing enthusiast with specific areas of interest in Marketing of high technology products and consumer behaviour.
M. S. Diana has done her Bachelor's (Computer Science) from IIT Chennai, and has a strong analytical approach to marketing. Her specific areas of interest include marketing strategy and brand management. She is also majors in operations.
Both are currently students of the PGDM Programme (Batch 2006-08) at IIM Kozhikode.