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In retail organization, we have to use Class 1 radios, which have a range of 100 meters or 300 feet. By using this technology retailer can do the sales promotion, advertising etc., even if it is hypermarket also.

The biggest advantages of Bluetooth are that, it is wireless, inexpensive, automatic and it works from any angle. A Bluetooth device is very safe and also convenient. Bluetooth can manage up to 3 Mbps. Another advantage of Bluetooth technology is the ability to handle both voice and data transmissions simultaneously.

Let's find out how Bluetooth networking works. When the two device wants to transfer data to each other they use physical connectors or through some form of wireless signal. In Physical connectivity they need wires. Now coming to the second question as to how much data will be sent at a time?

To make a conversation between multiple devices continuous and smooth, we need a large number of cables or connectors. But now a day it is very hectic for customers as well as retailers to do so. To make home electronics more user friendly Bluetooth came in to the market. Bluetooth is a standard device by which users can send or receive any sort of data from any angle without wires or cables. Now the question is how it will be helpful in retail business. Just fifteen years back nobody in India can think about the concept of organized retail. Only a few players were there. Most of them were doing business in single product. But after globalization, all the multinational companies are coming in to this type of business because mostly this segment is still untouched. Till date 3 to 4 percent of the total market has been captured by organized retail. So, huge scope is there in this segment. Another important factor for growth of retail sector in India is the increase in the young working population, hefty pay packages and nuclear families in urban areas.

Now what is organized retail and how it works? Organized retail means offering right products at right time with a good shopping experience. Organized retailer wants to provide a pleasant environment inside the store. They want to show all the products in their shelf. They also want to provide the entire product under one roof. Because they know, shopping in India has witnessed a revolution with the change in the consumer buying behavior. People don't have enough time. People are busy with their professional life. Consumer purchasing pattern is changing due to several factors. These are most of the family is a nuclear family and both husband and wife are working. They have enough disposable income. But main problem is they are always busy and don't have time do marketing for them and for there family members. They want to do shopping as quickly as possible. For that they want all purchasing requirements fulfilled under one roof. For providing these facilities organized retailer requires a huge space.

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Souren Koner, has done B.Sc. from Burdwan Raj College, Burdwan & MBA from Burdwan university, Burdwan, West Bengal with specialization in Marketing. He has 1 and 1/2 years of industry experience and 5 years of teaching experience. Presently he is working as a Faculty Member in ICFAI National College, Durgapur.