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That's why now a day all the retailer has a huge space for keeping their products. They are also keeping all types of products. But sometime it creates problem for the customers. To solve the problem companies use different communication methods by which company wants to inform the customer in advance.
One of the important communication methods is advertisement. Company gives advertisement in news paper and local cable channel. Company also use hoarding for advertisement. Company also gives advertisement inside the retail outlets by different types of kiosks. All these types of communication are increasing brand awareness regarding the retail organization and all are costly medium.

But if we use Bluetooth technology, it will reduce the cost of advertisement and it will also work as a silent salesman. It can also be used to send almost all type of promotional information. It also can be used to give support to the existing promotional programs of the company. Another important thing is this, customer has to recall the product name at the time of purchasing and also he has to get it within a few seconds after entering inside the retail store. Because most of the people are too busy, they want product immediately after entering the retail outlets. This time Bluetooth can work as an intermediate between the customer and the retailer. It can also act as an in-house media for advertisement.

Organization can use the blue tooth technology in two ways. One is organization can develop certain software just like google.com by which customer can easily get which product is available in which floor and even at which corner of the floor. What are the brands available? What is the price? What are the sizes available in that retail outlet? Any new collection has come are not. For that customer required one mobile with Bluetooth technology. Customer can fulfill all the enquiries by searching information from company's own database. Another method is there. This is retail outlets can make there own customer care services. Buy using Bluetooth customer can also fulfill several queries. It will give the organization a new way by which company can do all types of promotion. Retails also can use Bluetooth as a tool for internal communication.

Organized retailers are doing different types of promotion simultaneously at a time. Also they are changing that promotion rapidly; even they change in hourly basis. It is difficult for a salesman in a supermarket to collect all the information regarding new promotional campaign. It also reduces the productivity of the sales man because to collect all the information regarding that new promotional campaign every time he has to visit his back office. Blue tooth technology can also solve this problem. Through Bluetooth technology back office can send all the information regarding promotional campaign to the respective salesman within a second.

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Souren Koner, has done B.Sc. from Burdwan Raj College, Burdwan & MBA from Burdwan university, Burdwan, West Bengal with specialization in Marketing. He has 1 and 1/2 years of industry experience and 5 years of teaching experience. Presently he is working as a Faculty Member in ICFAI National College, Durgapur.