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Operations | "Planning for Demand Uncertainties During Promotional Cycles of Modern Retail"

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Planning for Demand Uncertainties
During Promotional Cycles of Modern Retail

- by Sauraraj Nath & Vikrant P. Bawane *

Previous

Page - 13

Annexure 2: Customers Interactive Poll

At each of the store, 5 customers were interviewed regarding availability of the SKU under promotion. In all, 25 customers were surveyed. Results are expressed in Exhibit 1. Following three questions were asked: -

1. Whether the desired product is available in the store?

  • Yes

  • No

    2. If the desired product is not available in the store, will you opt for another store?

  • Yes

  • No

    3. Which are the most important criteria for loyalty to a particular store?
    (Rate from most important, important, least important, not important)

  • Well Stocked

  • Quality

  • Promotions

  • Service

    References

    Research Papers & Reports

  • Broekmeulen, R., van Donselaar, K. H., Fransoo, J. C., & van Woensel, T., (2004), “Excess Shelf Space in Retail Stores: An Analytical Model and Empirical Assessment”, BETA Working Paper Series 109, Eindhoven

  • Corsten, D. and T. Gruen. 2003. Seeking on-shelf availability—an examination of the extent, the causes and the efforts to address retail out-of-stocks. International Journal of Retail and DistributionManagement, 31(12), 605-716

  • DeHoratius, N. and A. Raman. 2006. Store management incentive design and retail performance: an exploratory investigation. Forthcoming in Manufacturing & Services Operations Management

  • Food Forum-Holes on the shelf. (www.groceryheadquarters.com)

    Next


    * Contributed by: -
    Sauraraj Nath & Vikrant P. Bawane,
    Post Graduate Programme in Agribusiness Management (PGPABM) II,
    National Institute of Agricultural Extension Management (MANAGE), Hyderabad.


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