Yes

No

2. If the desired product is not available in the store, will you opt for another store?

Yes

No

3. Which are the most important criteria for loyalty to a particular store?
(Rate from most important, important, least important, not important)

Well Stocked

Quality

Promotions

Service

References

Research Papers & Reports

Broekmeulen, R., van Donselaar, K. H., Fransoo, J. C., & van Woensel, T., (2004), “Excess Shelf Space in Retail Stores: An Analytical Model and Empirical Assessment”, BETA Working Paper Series 109, Eindhoven

Corsten, D. and T. Gruen. 2003. Seeking on-shelf availability—an examination of the extent, the causes and the efforts to address retail out-of-stocks. International Journal of Retail and DistributionManagement, 31(12), 605-716

DeHoratius, N. and A. Raman. 2006. Store management incentive design and retail performance: an exploratory investigation. Forthcoming in Manufacturing & Services Operations Management

Food Forum-Holes on the shelf. (www.groceryheadquarters.com)

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* Contributed by: -
Sauraraj Nath & Vikrant P. Bawane,
Post Graduate Programme in Agribusiness Management (PGPABM) II,
National Institute of Agricultural Extension Management (MANAGE), Hyderabad.