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Ops Article | "Planning for Demand Uncertainties During Promotional Cycles of Modern Retail"

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Planning for Demand Uncertainties During Promotional Cycles of Modern Retail

- by Sauraraj Nath & Vikrant P. Bawane *

Previous

Page - 14

  • Raman, A., N. DeHoratius and Z. Ton. 2001a. The Achilles heel of supply chain management. Harvard Business Review, May, 136-152

  • Raman, A., N. DeHoratius and Z. Ton. 2001b. Execution: the missing link in retail operations. California Management Review, 43(3), 136-142

  • Roland Berger Strategy Consultants and ECR – Optimal Shelf Availability. Increasing shopper satisfaction at the moment of truth

  • Taylor, J., C., and Fawcett, S. E. (2001), “Retail On-shelf Performance of Advertised Items: An Assessment of Supply Chain Effectiveness at the Point of Purchase”, Journal of Business Logistics, Vol. 22, Iss. 1, pp. 73-94

  • Ton, Z. and A. Raman. 2004. The effect of product variety and inventory levels on retail store operations: a longitudinal study. Working paper, Harvard University

    Books

  • Logistics and Supply Chain Management: Strategies to Reduce Cost and Improving Service - Martin Christopher

  • Logistics and Supply Chain Management - G. Raghuram and N. Rangaraj

  • Operation Management - Jay Heizer and Barry Render

  • Operation Management - William J. Stevenson

  • Quantitative Analysis for Management - Barry Render and Ralph M. Stair, Jr.

  • Retail Management: Functional Principles and Practices - Gibson G. Vedamani

  • Retail Management: Text and Cases - Swapna Pradhan

    Concluded.


    * Contributed by: -
    Sauraraj Nath & Vikrant P. Bawane,
    PGPABM II,
    National Institute of Agricultural Extension Management (MANAGE), Hyderabad.


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