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By this time, I got sick and tired of browsing through these innovative Web 2.0 start-ups and dozed off on my laptop. Surely there will be a dozen another innovative web 2.0 start-ups, by the time I come back to my senses.

3. Can I trust you?

Web 2.0 heavily leans on collective intelligence as an approach to producing intellectual content. Individuals work together, create code, data, news and buzz with no centralized authority to verify or validate any of this. Success stories like YouTube, Facebook, MySpace are poster-boys of creative power of Web 2.0. After all, not every day you see a 20-something rejecting a $1,000,000,000 offer for his maiden start-up.

But what about the trust piece of this! Are you going to base your crucial decisions on your job, career, health and family on information gathered from a bunch of popular blogs floating around on TechCrunch or similar sites! There are zillions of blogs out there, disseminating huge amount of information, none of which may be verified and with no central authority, you don't know what to trust and what to leave behind. You can't refer to Wikipedia when you are writing your Ph.D. dissertation, simply for the fact that collectively created, unverified, zillions of pages on Wikipedia do not provide certified, always factually correct information. Useful, but not always reliable.

4. Mashups: Does plagiarism pay?

Plagiarism is rampant - and this time it pays in disguise of mashups. Mashup is nothing but capturing data, music, information or virtually anything from multiple sources and creating a new something.

Makes some business sense? Let us peep under the hood...

Concept of Mashup is to utilize someone else's creativity to create a new web service. It's fine for fun, but does it have the potential to generate any revenues, consistent quarter on quarter payoffs, any real value add to the whole ecosystem?

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* Contributed by: -
Narendar Lokwani,
Alumni of IIM Bangalore,
Currently working as Business Development Manager at Aztecsoft, Bangalore.