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1. Traditionalists

These organizations are now realizing the importance of technology. These are large enterprises (e.g. Banks) which have several offices and are focusing on improving quality and competitiveness.

Recommendation: These organizations are good prospects for Enterprise Security Solutions.

2. Rising Stars

The new economy industries which invest heavily in technology (particularly IT, BPO and Telecom) with global aspirations.

Recommendation: These organizations have security solutions in place but are good prospects for the Maintenance and services of the same.

3. Old Giants

These are well established firms (typically large manufacturing firms) which have their eyes set on Global markets and hence are increasingly spending on Quality initiatives.

Recommendation: Best potential targets for large and packaged Security solutions.

4. Small and Medium Enterprises

These organizations (typically mid sized manufacturing firms) focus on cost efficiency and are average in terms of Quality and competitiveness.

Recommendation: They are good prospects for low cost and unbundled Security Solutions.

Key Drivers for Enterprise Security Market

1. Securing the IT infrastructure

As the amount of electronic database increases, the ways to access the same become more flexible, and the threat to information mounts. Hackers are increasingly launching "targeted attacks" in which specific tools are used against specific cyber targets, instead of releasing worms and viruses that spread indiscriminately across the Internet. Implementing and managing security is the biggest challenge facing the enterprise segment, as intrusion can take place at any time. Hence Enterprise Security management is of paramount importance.

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* Contributed by: -
Prasun Goel,
PGDM (2nd Year)
Symbiosis Centre for Management and Human Resource Development,
SCMHRD, Pune