MBA Alumni | MBA Students | MBA Aspirants | MBA Forums
--- MBA Home ---

CoolAvenues.com

offers
Advertising
Services

on the web  
 

Home     |    MBA Jobs      |     Knowledge Zone      |     Seminars      |     Placement Report      |     Admission Alert       |     café     |     Search

Marketing Management | "CRM Failures And Remedial Measures"

Marketing @ Knowledge Zone

 Home

 Knowledge Zone Home

 General Management

 Finance

 Marketing

 Human Resource

 System

 Operations

 Knowledge Seminar

 MBA Forums
 Search
 Join e-Communities
 Be a CoolAssociate
 Give Suggestions

 Company Search
 
 

Subscribe:
Seminar & MDP Alert
   To keep yourself updated with the latest Seminars & MDP happenings in the country, join Knowledge Seminar& MDP mailing lists.


Latest Management Discussion on CoolAvenues Forums



CRM Failures And Remedial Measures

- by Dr. L. Lakshmi *

Page - 1

Introduction

Customer relationship management (CRM) is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them.


This strategy depends on bringing together lots of pieces of information about customers and market trends ln order to sell and market products and services more effectively. It is a customer centric strategy to cater the needs of billion dollar corporations worldwide. CRM helps to identify valuable customers, assesses their needs and providing personalized service.

Why CRM?

Attracting the right customers with the right offer at the right time is critical to corporate survival. In the commercial world the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important. CRM helps businesses to gain an insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. With an effective CRM strategy, a business can increase revenues by:

  • Providing required products and services
  • Offering better customer service
  • Cross selling products more effectively
  • Retaining existing customers and discovering new ones
  • For CRM to be truly effective, an organization must look into all of the different ways information about customers comes into a business, where and how this data is stored and how it is currently used. We need CRM when it is clear we don't have an accurate view of who our customers are and what their needs or desires are or will be at any given stage in their lives. If we are losing customers to a competitor, that's a clear indication that we should improve our understanding of our customers.





    Dr. L. Lakshmi qualification includes M.Com, M.Phil, Ph.D., M.B.A & is pursuing M.C.A. She has 22 years of Teaching Experience. Currently she is Associate professor in commerce in Sri Sarada College for Women, Salem.

    Post Your Comments       |       E-mail to Friend       |       Want to Contribute

    Send this E-mail this Article

     

    MBA Jobs
    MBA Preparation
    B-Schools
    MBA Forums
    About CoolAvenues
    Senior Mgmt Jobs CAT / MAT/ CET Dean talk CAT Preparation Post a Job
    Finance Jobs Admission Alert B-School Profile Executive MBA Advertise with Us
    Marketing Jobs MBA Insider B-School Diary Career Help Contact us
    HR MBA Jobs MBA Admission Process Summer GMAT Privacy
    Operations MBA Jobs English Preparation MBA News Companies Copyrights
    IT MBA Jobs MBA Abroad MBA Events B-Schools About CoolAenues
    Consulting MBA Jobs CAT / MAT / CET test papers MBA Placements Summer Guidance
    Resume Design Tips MBA in India Summers Guide Classifieds

    © All Copyrights exclusive with Zebra Networks
    Part or full of the contents can not be published, copied or reproduced
    in any form without the prior written exclusive permission of Zebra Networks. Pls refer to CoolAvenues Copyright section.