Previous

Page - 4

Successful CRM

Team Work

The processes within CRM create a system where everyone works in a team for maximum effectiveness and contributes to efficiency and to consistency of standards and quality throughout the organization.

Customer Satisfaction

Customer service is the cornerstone of a solid, thriving business. It costs six to thirty times more to get a new customer than it does to service and maintain the satisfaction and loyalty of an existing customer.

Customer Retention

The key to customer satisfaction, loyalty and retention is to consistently deliver a level of customer service that exceeds and even anticipates the customer's expectations for value. Customer satisfaction and loyalty are directly tied to the quality of CRM. Companies looking to thrive in the 21st century are investing in customer service training programs, customer relationship management and call center training programs that sharpen their customer focus and build customer satisfaction, loyalty and retention with every experience.

Conclusion

The company's reputation and future are greatly dependent on the success of the CRM implementation. The first step in customer relationship management is to determine the strategy for what needs to be done. Once we determine that, technology can be invaluable in helping us get there. There are enterprise databases, database bridges and interfaces, and other products that can helps to get from here to there. The success of a CRM project depends first and foremost on the people who implement it and on the manner in which they use the system. A working CRM system that is not being used is useless. Therefore the successful deployment of a CRM system depends on upgrading the entire sales and service organization, including the personnel and the supporting tools.

Concluded.

• «Previous
• 1
• 2
• 3
• 4
• Next »

Dr. L. Lakshmi qualification includes M.Com, M.Phil, Ph.D., M.B.A & is pursuing M.C.A. She has 22 years of Teaching Experience. Currently she is Associate professor in commerce in Sri Sarada College for Women, Salem.