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What Causes CRM Projects to Fail?

There are several reasons why implementing CRM solution might not have the desired results.

Customer

Although several businesses have implemented CRM systems to focus on customers, several clients are still dissatisfied with its execution. They term CRM as "technology that delays" or "stops service".

Cost

Cost involved in Setting up Locally Hosted CRM Software Frequent technical expertise required for setups and upgrades of CRM systems, makes the businesses pay for ongoing support of the application. As the business grows, needs from a CRM package also changes and adding these extra features can be quite expensive.

Security

Security becomes company's responsibility, which can cause a few headaches - especially as is the case with many applications, security patches are rolled out and one needs to install them very quickly.

Vision

Salespeople are only interested in things that help them sell more now. A sales representative's only resource is time; their most important goal is meeting quota or budget for this month, quarter, or year. Most sales representatives feel that they can be just about as effective in selling in the short term without it.

Training

Businesses are required to devote enough time and revenue in training sales personnel. The workforce should be able to judge how to use the stored data in best possible manner.

Objectives

Management and employees know fully well what is needed to work towards organizational goals which are clearly laid out after meticulous planning. However midway during the CRM implementation, when hard times hit, the organization loses sight of its goals and ultimately steers away from it. At times goals get interchanged and lose their importance.

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Dr. L. Lakshmi qualification includes M.Com, M.Phil, Ph.D., M.B.A & is pursuing M.C.A. She has 22 years of Teaching Experience. Currently she is Associate professor in commerce in Sri Sarada College for Women, Salem.