Economical: Due to huge competition in the market place it is difficult for marketers to provide quality products with low price. All the companies are reducing their price to survive in the market. Companies are investing a huge amount of money to reach the customers which is increasing the cost of good sold.
Cost of Bluetooth marketing is almost nil which will reduce the promotional costs as well as cost of good sold.

Flexible: Through Bluetooth technology retailers can send all types of promotional campaign like, plane text, videos, games, images, audio etc.

Additional customer service: Through Bluetooth technology retailers can send different types of free games to the customers (Especially child & young generation) which will attract the young generation and increase the footfalls of customers.

Silence Sales Man: Retailer can use Bluetooth technology as a silence salesman. Through Bluetooth retailer can provide information to the customers regarding the product availability inside the retail outlets.

Search Machine: Retailers can also use Bluetooth technology as a search engine. With the help of Bluetooth technology in their mobile, customers can satisfy their queries like availability of alternative brands, price range, color availability, stock position etc.

Promotional Tools: Retailer can use Bluetooth technology as a promotional tool. Through Bluetooth technology Company can provide information to the customers regarding different types of promotional activities going on inside the retail outlets. It provides a chance to enhance customer experience by providing audio-visual information regarding products or services with a minimum cost.

Market research tools: Retailers can utilize the Bluetooth technology as a cost effective marketing research tools. With the help of Bluetooth retailers can do the market survey from the customers. Retailer can send questionnaire to the target customer group through Bluetooth. Customer can return back the filled questionnaire to the retailers. Retailers can also track the customer taste and preference on the basis of customer enquiries through Bluetooth technology.

Cost effective promotional tools: It is one of the cost effective medium for communication because though the initial investment is high for developing that software, but after that investment it works in your personal networking. For that you don't have to pay any charges to governments. So it is approximately a zero cost promotional tools. It will reduce promotional cost which will increase the profit margin of the company.